The Challenges
Before Out Yonder started working with Conversion Engine, the team was working with a freelance media buyer. Challenges they faced included:
- Inconsistent sales
- Slow sales growth
- Low ROAS
Strategy & Solutions
The first thing we did for Out Yonder was to study their brand, their products, and the competitive landscape. We used our research to build out a Paid Ads Strategy we could use to start gaining traction, and we were able to grow sales 233% in the first month. After that, we worked on a strategy to scale sales and were able to grow their sales 2215% in the first 11 months. The strategies we used include:
- Growth Strategy: The first thing we did for Out Yonder was to develop Growth Strategy & Plan to help them grow. This included doing break-even analysis and ROAS target setting to know when had room to profitably scale and grow.
- Meta Ads Management: We developed a Meta ad management strategy to scale sales that included a combination of Advantage+ Shopping campaigns alongside CBO Bid Cap growth strategies.
- Email + SMS Marketing: At the 6 month mark, we took over their Retention Marketing and were able to begin generating 29.24% of their revenue from Email + SMS in the first month.
The Process
- Timeline: We started by gaining traction in the first 30 days. From there, we focused on profitably scaling sales over the next 6 months. After that, we launched their Retention Marketing program in order to scale even more.
- Tools & Technology: Shopify, Meta Ads, Klaviyo Email Marketing, Slack for Client Comms
- The Team: Growth Strategist, Paid Ads Team, Retention Marketing Team
Results & Impact
- 2215% monthly revenue growth
- 29.24% of monthly revenue from Retention Marketing
- 27% conversion rate improvement
- 15% increase in AOV
