The Challenge
Before partnering with Conversion Engine, YNOT Lifestyle was managing their advertising, email, and SMS campaigns in-house. They were doing what most scrappy, founder-led brands do—juggling marketing on top of everything else. But they faced several key roadblocks:
- Stagnant revenue growth despite a growing social following and a loyal customer base.
- Underperforming Meta ad campaigns that lacked the creative firepower and strategic testing needed to scale.
- No full-funnel strategy that connected paid ads with owned channels like email and SMS.
- Limited visibility into customer data, which made it difficult to know what was working and what wasn’t.
In short, they were doing a lot—but not seeing the results their brand potential deserved.
The Solution
Our team at Conversion Engine stepped in with a clear plan to unlock YNOT’s next phase of growth. Here’s what we focused on:
- Story-Driven Ad Creative: We crafted scroll-stopping Meta ad creatives that didn’t just sell products—they told YNOT’s powerful brand story. We leaned into their emotional story of inspiriting to live life to their fullest.
- Performance Strategy Meets Identity: We combined the science of performance marketing with the soul of brand storytelling—making sure every ad connected YNOT’s ideal customer to their powerful brand story.
- Audience Optimization & Funnel Buildout: We rebuilt their campaign structure, refined targeting, and layered in retargeting and lookalike strategies to improve efficiency and scale.
- Creative + Copy Testing: We ran ongoing A/B tests on headlines, hooks, formats, and CTAs to quickly identify winning ads and scale them aggressively.
- Lifecycle Marketing Integration: We built and launched a high-converting email + SMS marketing engine that nurtured leads, converted abandoned carts, and increased customer LTV through targeted post-purchase flows.
The Result
In less than a year, YNOT Lifestyle saw explosive growth:
- 280% Month-over-Month sales growth within the first 90 days of launch.
- 326% Year-over-Year revenue growth in just 10 months.
- Significant lift in customer lifetime value thanks to a structured email + SMS strategy.
- Reduced CPA and increased ROAS across multiple Meta ad campaigns.
YNOT Lifestyle didn’t just scale their revenue—they built a stronger brand, a more loyal customer base, and a marketing foundation built for long-term success.
