Creative-led paid social for founder-led brands

Every Ad Built Around Why Your Customers Buy

Most agencies get ads up and hope they sell. We learn why your customers buy first, then build every ad on it. Our experience: 20 to 25 percent better ad results within 90 days.

Get My Free Brand DNA Analysis

Back Down South ad, a hunter wading out of the water at sundown with his birds: Stay for the Last Flight

The feeling

The last light of a long morning on the water.

The selling point

Waxed backwater gear, built to stay out until the last flight.

The desire

To be the one who stays when everyone else heads in.

The feeling
The last light of a long morning on the water.
The selling point
Waxed backwater gear, built to stay out until the last flight.
The desire
To be the one who stays when everyone else heads in.

Back Down South Clothing Co · "Stay for the Last Flight"

Every ad, decoded.

Trusted by founder-led brands

$100M+in total revenue generated

1,400% Revenue Growth in 12 MonthsBogey Bros

The insight

People Buy on Emotion Too Many Ads Only Give Them Logic

Your customers decide with how a product makes them feel. Then they use the facts to justify it. Most ads skip straight to the facts: the features, the specs, the discount. They look fine. They don't sell.

Better campaigns don't start with more ads. They start with the reason your customer really buys.

What you've tried

You've Probably Tried Some of This Already

01

Running Ads in House

Nobody knows your brand better. But growth stalls when nobody has time to dig into why customers buy.

02

An Agency That Gets Ads Up Fast

Easy to hire, big promises. The ads go live without the research or the psychology behind them.

03

A Video or Creative Studio

The content looks great. Looking good and selling are not the same thing.

04

A Low-Cost Freelancer

Cheap to start. No system, no strategy, and nobody owning the result.

05

Organic Only

It feels safe. It rarely gives you a predictable way to grow.

06 · The Conversion Engine Way

Research First. Then We Build the Ads.

We learn why your customers buy, then build every ad on it.

Get My Free Brand DNA Analysis →

None of these is a bad call. They all skip the same step: learning why your customers buy before the money goes out.

The standard

Here's What Great Looks Like

A partner who knows your customer as well as you do.
Every ad leads with the reason people buy.
You see the result within 90 days.

How it works

The Conversion Engine Brand DNA Performance System

Two parts. Real customer insights tell us why people buy. Consumer psychology turns those insights into ads that sell.

Step One · The research

Brand DNA: Real Customer Insights

01

Product research

What your product really does better, in plain terms.

02

Sentiment analysis

The change your customer is buying, not just the feature.

03

Mass desires

The few big wants that move your whole market.

04

Customer avatars

Who buys, and why each type buys.

05

Selling point hierarchy

Which point leads and which follow.

Step Two · The ads

Consumer Psychology: The Ads

01

Emotion first, then logic

Every ad leads with the feeling, then gives the reasons.

02

The right selling point first

No ad opens on a second-best reason.

03

Angles and creator briefs

Built on the research, so every piece of creative says the right thing.

What it does to your results

Same Brand. With and Without Brand DNA Insights

Two real Back Down South ads. One from their previous agency. One built on why their customers buy.

Without Brand DNATheir previous agency's ad leads with the product. It looks fine.
Brand DNA goes inThe research finds why your customers buy: the feeling, the selling point, the desire.
With Brand DNASame brand. Now the ad leads with why they buy. It performed 60% better.

Back Down South Clothing Co

Ad performanceBaseline60% better

One real example: two Back Down South ads, compared on return on ad spend.

The work

Ads Built on Why Customers Buy

Real ads from real brands.

Results

Results Founders Can Feel

Three founders. Three different starting points. One way of working: learn why the customer buys, then build every ad on it.

68% Sales Growth in the First Year

Before: all marketing handled in house.

Within the first 30 days of taking over Meta Ads, we boosted ROAS by 34% and lowered CAC by 23%.

34%ROAS increase in first 30 days

23%CAC reduction in first 30 days

"Conversion Engine has been great to work with over the past 3 years." Michael Simms

Read the case study →

Bogey Bros

From a 5 ROAS to an 8-Figure Growth Engine

Before: a "good enough" 5 ROAS on a small budget.

A 5 ROAS on a small budget can still mean a brand is leaving millions on the table. In 12 months it grew from 6 to 8 figures.

5 ROASwhere they started, on a small budget

6 to 8figures, grown in one year

"Conversion Engine helped us take our sales to another level." Ryan Rizos

Read the case study →

Design Dua

Sustaining a 10+ ROAS for More Than Two Years

Before: a crowded, visually driven category.

We started by immersing ourselves in Design Dua's brand DNA: the product, the story, and the customer.

10+ROAS sustained

2+ Yearsof consistent performance

"ConversionEngine has done a great job helping us grow our sales." Coretta Owusu

Read the case study →

The Conversion Engine team is by far the most effective agency I have worked with during my 20+ years in ecommerce.

David Keller · Bad Ass Hat Co

Who it's for

Built for Founders with a Story Worth Telling

You run a consumer brand that sells online, most likely on Shopify. You're doing $2M a year or more, and you want to get toward eight figures. You know why your product is good. You want ads that say it.

Founder-ledConsumer brandSells online$2M a year and up

Joe Putnam, Founder

The Founder Who Built the Brand DNA Performance System

Joe grew up in small-town Arkansas and started studying marketing when he was 13, fascinated by brand-name pocket knives. He has been taking apart marketing and branding ever since. He earned a BBA in Marketing at The University of Texas at Austin, taught himself digital marketing, and got his first win growing a nonprofit's free, organic search traffic from 5,000 to more than 150,000 visitors a month. Since then, he has partnered with 100+ businesses and helped brands grow from 6 to 8 figures in as little as 12 months.

The creative

Built around why customers buy.

The strategy

Better ads. Stronger offers. More room to scale.

"The Conversion Engine team has been incredible! Since we operate in a niche market, driving sales has always been challenging, but CE's dedication and strategic approach have made all the difference. We've been working together for nearly a year, and we're spending less and seeing greater returns."

Betty

Boo Beauty Bar

90Days

Better Ad Results Within 90 Days

Good ads aren't built in one week. They're built on research. So the work starts with your Brand DNA, every ad is built on it, and in our experience you see 20 to 25 percent better ad results within 90 days.

Questions

Questions Founders Ask

You probably know your product better than anyone. The question is whether your ads know it. Can you name the order of your selling points, or the main desires behind your buyers? The analysis shows you where the gaps are, in one call.

They get ads up. We find out why your customers buy first, then build every ad on that. You get a system and a team that owns the result.

Yes. We build the creative and run it. If we don't shape the creative, we can't shape the outcome.

In our experience, 20 to 25 percent better ad results within 90 days. Good ads come from research, and research takes a little time to pay off.

You talk with a Shopify growth expert (usually our founder, Joe) about your brand and your ads. You get a first analysis of your Brand DNA. If there's a fit, we'll walk you through how we'd work together.

Founders of consumer brands that sell online, usually doing $2M a year or more.