The Challenges
Before Back Down South Clothing Co started working with Conversion Engine, they were doing all of their marketing in-house. Challenges they faced included:
- Inconconsistent Email Marketing Revenue
- Inability to Scale Paid Ad Campaigns
Strategy & Solutions
The first thing we did for Back Down South Clothing Co was to do a deep dive on their brand, their products, and the competitive landscape. We used our research to make sure we thoroughly understood their target audiences and market. We then created a Marketing & Paid Ads Strategy we could use to immediately start growing sales. After that, we took over Email + SMS Marketing so we could grow sales even more. The strategies we used include:
- Growth Strategy: The first thing we did for Back Down Sout Clothing Co was to develop Growth Strategy & Plan to map out their growth. This included conducting break-even analysis and ROAS target setting to know when we had room to profitably scale and grow.
- Meta Ads Management: We also developed a Meta Ad Management Strategy to grow sales that included audience testing, ad creative A/B testing, ad copywriting, and creative direction.
- Email Marketing: We also created a Retention Marketing Strategy to help Back Down South Clothing Co send more consistent Email campaigns while building out highly profitable automated flows.
- SMS Marketing: We launched an SMS Marketing Strategy for Back Down South Clothing Co and turned it into a 6-figure marketing channel for the brand.
- Inventory & Demand Planning: We also helped Back Down South Clothing Co with their inventory and demand planning so that we have room to grow sales even more.
The Process
- Timeline: We started by gaining traction with paid ads in the first 90 days. From there, we focused on profitably scaling ad spend over the next 12 months while sending 8x more Retention campaigns per month.
- Tools & Technology: Shopify, Meta Ads, Klaviyo, Postscript, Slack for Client Comms
- The Team: Growth Strategist, Paid Ads Team, Retention Marketing Team
Results & Impact
- 68% YOY Revenue Growth
- Scaled Paid Ad Spend 3.5X
