The Challenge
Before Back Down South started working with Conversion Engine, they were running their own ad, email, and SMS campaigns in-house. They were struggling with:
- Slow Growth
- Inconsistent Email Marketing
- Lack of a Holistic Marketing Strategy to Drive Overall Sales
The Solution
When we started working with Back Down South Clothing Co, we focused on developing a holistic marketing strategy that would scale sales. This included:
- Choosing the top marketing channels to accelerate growth.
- Launching SMS Marketing as a new growth channel.
- Designing scroll-stopping ad creative.
- Running highly profitable paid ad campaigns.
- Accelerating email + SMS list growth.
- Planning a monthly email marketing campaign calendar.
- Increasing revenue from email campaigns.
- Building out key automated email + SMS flows to increase AOV and LTV.
The Results
After working with Conversion Engine, Back Down South achieved the following results:
- 127% YOY Sales Growth
- 26% of monthly revenue from email + SMS marketing
- $645k+ in additional revenue from SMS marketing
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