How We Grew Armadillo Hat Co's Sales 169%

"Wow! We killed last year's sales numbers."
Founder & Owner

The Problems

Before Armadillo Hat Co started working with Conversion Engine, they were working with a large agency, but were having some issues.

  • They weren't hitting their target ROAS on Facebook and Google.
  • Internal response time was slow, and Armadillo Hat Co had to wait up to a month to get changes made.

The Solution

Once Armadillo Hac Co started working with Conversion Engine, we conducted in-depth brand research to make sure we deeply understood the Armadillo Hat Co brand ethos, story, and key value propositions. This enabled us to:

  • Design scroll-stopping ads that shared the Armadillo Hat Co story and lifestyle.
  • Come up with new brand taglines like "Be bold. Live proud. Look good." and "100% country. It's who we are."
  • Run highly profitable Google and Meta ad campaigns.
  • Generate 31%+ of monthly revenue from email + SMS marketing.

The Results

The results from our marketing efforts included:

  • 169% sales growth
  • 71% ROAS increase
  • 31% of total revenue from email + SMS

Book a call to learn more about the strategies we use to get results like this for brands like yours.

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No Strings Attached

Ready to scale your eCommerce brand without drowning in ads and technical details? Book a call so we can map out exactly how we’ll create a High-Octane Growth Strategy that will 2X–3X your sales in months, not years.

You’ve come this far—don’t settle for an unproven freelancer, a 20-year-old ad “guru,” or a massive agency that doesn’t have time to give your brand the attention it needs. You deserve an experienced Growth Team in your corner who will guide you to the sales growth your brand truly deserves.

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