Retention marketing is one of the most powerful yet often underutilized tools in eCommerce.
One of our clients took full advantage of this by partnering with Retention.com, a platform designed to help brands grow their customer base and drive revenue through advanced email capture and retargeting strategies.
The results?
An impressive $1,474,289 in revenue generated and 504,968 new contacts added to their email list.
Let’s break down exactly how they achieved these results.
Retention.com is built for eCommerce brands looking to scale their retention efforts. It specializes in identifying anonymous website visitors and converting them into valuable, actionable email contacts.
The platform works by using cutting-edge technology to match anonymous visitor behavior with identifiable information, allowing brands to re-engage these visitors through highly targeted email campaigns.
Unlike traditional email capture methods that rely on customers voluntarily signing up for a newsletter, Retention.com’s tools enable Shopify stores to grow their email lists exponentially by capturing users who may otherwise leave the site without converting.
For this particular client of ours, Retention.com was a game-changer.
Our team was helping this particular Shopify store drive massive growth by scaling their paid ad campaigns.
However, they were missing out on converting a high percentage of traffic, like most brands do. They knew that many website visitors were browsing without making a purchase, and may never return.
Before implementing Retention.com, their email marketing efforts were limited by the number of subscribers they were able to convert from their website pop up. This meant they were leaving money on the table by not re-engaging visitors who showed interest but didn’t convert. They needed a way to build their email list quickly and effectively while turning those contacts into paying customers.
With Retention.com, the brand deployed a three-phase strategy to maximize results.
The first step was integrating Retention.com into their Shopify store. The platform began capturing email addresses of anonymous visitors who browsed the site but didn’t complete a purchase. Within the first couple of months, the brand had added over 50,000 new contacts to their email list, a number that kept growing as their site traffic increased.
These new contacts were segmented based on behavioral data, such as which product pages they visited or how long they spent on the site. This allowed the brand to create hyper-targeted email campaigns tailored to each user’s interests.
Once the email list grew, the brand leveraged Retention.com’s integration with their email marketing platform to launch a series of automated flows. The most impactful campaigns included:
To maximize the ROI of their email campaigns, the brand focused on creating compelling content. They used A/B testing to refine subject lines, email copy, and calls to action. For example, they tested subject lines like “Forget Something?” against “Your Favorite Picks Are Still Waiting” to determine which drove higher open rates.
The use of high-quality visuals, testimonials, and social proof within the emails further enhanced their performance. Additionally, countdown timers were added to cart abandonment emails to emphasize urgency, resulting in a significant uplift in conversions.
Over the course of their campaign, this particular client added 504,968 new email contacts through Retention.com’s email capture technology. This influx of subscribers allowed them to consistently drive traffic back to their site with targeted email campaigns.
The results speak for themselves:
This Shopify store’s success highlights the power of converting anonymous visitors into potential customers. Retention.com not only helped them build a massive email list but also empowered them to monetize those contacts effectively.
Key takeaways for other eCommerce brands include:
If your Shopify store is struggling to turn traffic into revenue, it’s time to consider tools like Retention.com. By capturing valuable email leads and leveraging them with smart retention strategies, you can unlock significant revenue growth and build a loyal customer base.
Want to see similar results for your store? Start exploring Retention.com today and transform how you approach email marketing.
Scaling Fast-Growing eCommerce Brands with Profitable & Predictable Growth Strategies | Paid Media & Retention Expert | DM to Discuss Your Growth Potential
