Design Dua did an amazing job growing their sales with beautiful user generated photos and influencer outreach on Instagram. However, even though they were having success with Instagram marketing, they wanted to find another channel to grow sales so they weren’t so reliant on Instagram.
The solution was to set up a sophisticated Facebook and Instagram campaign targeting new moms at the top of the funnel and remarketing to website visitors at the bottom of the funnel. We ended up testing multiple audiences and ad creatives to find a combination that worked the best for Design Dua. We also identified the key selling point that Design Dua bassinets are handwoven by artisans in Africa and wrote ad copy that explained how each basket sold supported local artisans in Ghana, West Africa.
The results of our efforts is that we’re now helping Design Dua get a 12:1 return on their ad spend while helping them to profitably grow their topline revenue.