eCommerce Performance Marketing Blog

Learn how to profitably and predictably scale your eCommerce store's sales.

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How to Win Big with Facebook Ads for eCommerce in 2020

Here’s the deal. Everyone keeps talking about how much more expensive Facebook ads for eCommerce are in 2020. But that’s not really the problem. The real problem is that too many agencies and media buyers haven’t updated their playbook for the new decade. They’re still running the 2018 Facebook ad playbook which is outdated. If…

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How to Pick an eCommerce ROAS Target That Will Fuel Your Store's Growth

ROAS is one of the best metrics for measuring Facebook ad success. Everyone who’s familiar with growing eCommerce brands knows that. But what’s not as obvious is what a good ROAS is for Facebook ads, and even fewer people know…

The Key Difference between Scientific Advertising and Non-Scientific Advertising

Advertising is scary to a lot of people. They worry about investing in advertising and not seeing any kind of return. But advertising is proven to be the best way to grow your business. At some point, word of mouth,…

4 Ways to 2X-10X Your eCommerce Store Sales

Everyone wants to grow their eCommerce store. The good news is that there are four ways you can grow sales faster, i.e. four specific levers you can pull. These also happen to be the levers we pull to help our…

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Advertising 101: Is It True People Don't Read Anymore?

There’s one thing I’ve heard more than anything else when it comes to digital advertising. Over and over again, I’ve heard people say, “Let’s keep the copy short because people don’t read anymore.” Exactly how people say it varies, but…

How We Doubled Our Client's Return on Ad Spend with One Simple Test

Here at ConversionEngine we’re all about helping eCommerce stores grow their sales with highly targeted Facebook, Instagram, and Google ads. That’s why we get up in the morning, why we brew our coffee extra strong, and why we’re constantly working…

5 Facebook Audiences Every eCommerce Store Should Be Using to Grow Sales

Facebook audiences can be confusing. You can choose interest-based audiences, lookalike audiences, and remarketing audiences, but what’s the difference, which ones are better, and when should you use each? In this post, we’re going to discuss five of the audiences…