Here’s the deal. Everyone keeps talking about how much more expensive Facebook ads for eCommerce are in 2020. But that’s not really the problem. The real problem is that too many agencies and media buyers haven’t updated their playbook for the new decade. They’re still running the 2018 Facebook ad playbook which is outdated. If…

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Everyone wants to grow their eCommerce store. The good news is that there are four ways you can grow sales faster, i.e. four specific levers you can pull. These also happen to be the levers we pull to help our clients 2X-10X their sales, and the levers the fastest growing eCommerce stores are pulling to…

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There’s one thing I’ve heard more than anything else when it comes to digital advertising. Over and over again, I’ve heard people say, “Let’s keep the copy short because people don’t read anymore.” Exactly how people say it varies, but it’s always about keeping copy short because people don’t read anymore. But is that true?…

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